Eventattitude surfs the wave of individualised marketing with Garnier’s “Bar Doux”

In search of personalisation: a product with your name or your picture on it

In the age of “Big Data”, standardisation and the “mass market” are no longer that popular. Brands have certainly understood that and are looking to create brand engagement any way they can. One of the strategies used is offering consumers the opportunity to personalise a product with their picture or their name.

In a competitive environment in which products tend to become trivial, personalisation offers an excellent opportunity for FMCG brands. In recent months several brands have launched campaigns along these lines, whether it’s Coca Cola’s “Share a Coke with …” initiative or Nutella’s offer to its Facebook fans to personalise the labels on its famous pots.

Eventattitude has sized up the trend and intends to present itself as the benchmark player with its proposal to extend these campaigns with field marketing. Amongst its most recent projects was the campaign it launched in partnership with Pop Media for Garnier’s “Bar Doux” …

An extraordinary photo device installed at Garnier’s “Bar Doux” by Pop Media!

As part of the launch of the new Ultra Doux range “Olive Mythique”, Garnier asked Pop Media to set up a Pop-Up shampoo bar from 1 to 12 April.

Installed on the Meir in Antwerp, this temporary salon was open to everyone. Participants could have their hair done in a relaxed atmosphere while enjoying a smoothie.

Once they had their makeover, everyone could pose for a photo in the booth set up for that purpose and then share their photo on Facebook. Each photo was immediately printed onto a customised label and stuck onto a bottle of “Olive Mythique” Ultra Doux shampoo. In that way participants could leave with a super-personalised bottle of shampoo!

During the 10 days it was open more than 1000 personalised bottles of Ultra Doux were distributed. In addition to the contacts made on-site there is the knock-on effect on social media and the virality generated by content sharing.

Pop Up by Pop Media. Contest & photo experiences by Eventattitude.

Eventattitude unveils its Roller Coaster Experience at the BEA 2015 !

Imagine...  A lovely hostess wearing a vintage uniform greets you and invites you to embark on the blue wagon of the Roller Coaster: "Will you dare to jump on the crazy roller coaster ride?" You are instantly immersed in the festive and magic atmosphere of the fun fair... Once comfortably settled, you are guided by the instructions of the operator while being photographed: "Hold on tight.  Now... hands up!"

Feeling good at the end of the ride, you receive your printed photo and a video clip sent by e-mail a few minutes later...  The result?  Surprising, funny, mind-blowing!

This photo and video experience is now available for events, fairs or brand activation campaigns.  Please browse our ready-to-use section to find more pictures and the technical details (PDF file).

Eventattitude, partner of The Benelux Event Awards 2015 (BEA)

Eventattitude will support the 17th edition of the Benelux Event Awards 2015 (BEA) in Kinepolis Antwerp on Monday, 30 March 2015. Following the project defenses organized in November, twelve projects have been nominated by the jury of the BEA.

In addition to the competition itself, many exhibitors will also present the latest trends of the sector as well as the new services that can enhance the level of every events. An extensive program of seminars will also introduce exciting topics such as crowd management, social media, regulations, etc.

Launched 15 years ago, the Benelux Event Awards is now considered as the most popular B-to-B competition in the events sector.

More info


Eventattitude, partner of STIMA Marketing Congress Students 2015 !

Eventattitude will support the STIMA Marketing Congress Students organized the 19th of March 2015 at Brussels Expo !

STIMA Students is one of the strategic groups of STIMA, the leading Belgian marketing association. They translate everything that happens in the land of marketing to a level fit for students. To share all this information, they organize this yearly marketing congresses, by and for students.

The STIMA Students congress offers a mix of keynote speakers, stands from interesting companies, cool giveaways, fun activities and surprise acts. Each year they announce a new, refreshing and interesting theme. This year’s theme is: “Brands, Mind the Gap!”

more info



Eventattitude, partner of The Best of Activation 2015 !

Once again, Eventattitude will support The Best of Activation Awards !

This competition celebrates the best Belgian Activation cases in several categories and judged by a very broad jury of advertisers, creative directors and press people.

The awarding will take place after the jury deliberation, Thursday, May 7th 2015 at 'Le Grand Salon' in Beersel.

The winners of each category will be then selected in this year's IMC European Awards for Integrated Marketing Communications.

More info : www.bestofactivation.be

Eventattitude makes Brussels Motor Show its playground !

Experiences to help brands start a conversation with show visitors

9 brands called on Eventattitude to attract visitors to their stands by offering them a brand experience interspersed with data collection.

The majority of the fun and interactive devices that Eventattitude dreamed up focused on photos. We set up terminals on some of the most prominent stands where photos could be taken and printed automatically. You could be a cosmonaut at Seat, get behind the wheel of the mythical VW Combi, get hold of the handlebars of a motorbike on the Start2Ride stand or pose amidst the Suzuki Saloons. Each installation was different.

Visitors to Dacia could even make a GIF animation with 3 photos, and the really lucky ones got to pose next to a Marty McFly look-alike and his DeLorean at the Job On Wheels stand.

At the RTL stand where video was the vehicle, visitors had the opportunity to perform as television news readers in front of a Green-Key video screen. This was a huge success throughout the whole 10 days of the show.

Through these installations Eventattitude helped brands to break the ice and start a conversation with thousands of visitors to the show. In addition to the direct contacts, tons of Facebook users were reached thanks to content that was virally shared (photos, GIF animations and video clips), plus all the contacts generated by the printed photos.

“The Social Office”, a tool to boost the show’s exposure on Facebook

Since last year FEBIAC, the Belgian federation of motor vehicle and bicycle industries, has relied on Eventattitude to optimise echoes of the Brussels Motor Show on social media.  

Eventattitude started with a strategic brainstorming to find the best way to achieve this goal. And the original answer was to use the exhibitors as intermediaries, rather than communicating solely via the show’s Facebook page.

Could there be any better go-betweens to pass on communications about the event than the brands themselves? After all, they invest throughout the year in targeting specific audiences and maintaining a high level of engagement. With the support of their agencies they have incomparable expertise in increasing the media directed at their targets. Eventattitude and its client FEBIAC are well aware of that, which is why they have set up a real factory, producing content – whether it’s photo reportages or video clips – for distribution by the brands.  

So, depending on the surface area of their stands, exhibitors received a certain number of credits that could be converted for free into services from “The Social Office”. A whole army of project managers, photographers, camera operators and video editors were on site from the moment the show started to be set up.  

At the end of the show, no less than 52 video clips and 54 photo reportages had been produced and published on the various brands’ Facebook pages!

“PopSelfie Zones” - a novelty at this 93rd edition.

To make the show more attractive to young people, FEBIAC and Eventattitude set up “PopSelfie Zones” inside the halls of Brussels Expo - a fun, interactive experience which allowed visitors to take a selfie and print it for free.

Supported by Touring, Europcar, bpost and the Moniteur Automobile magazine, this initiative was well received by the public, especially at the Dream Cars exhibition. During these specific 3 days exceptional cars served as a background for 1,380 selfies, which resulted in 2,451 printed photos.

These actions have convinced visitors to try the latest phenomenon in the global selfie craze, while while Eventattitude learned a lot of lessons that will allow them to optimise the concept for the next edition.


Eventattitude, partner of the Merit Awards Night

Tomorrow, it's party time @ Bloody Louise Brussels ! 

Of course, Eventattitude will be there with a photobooth to entertain the whole advertising industry...

  • 22:00 : Open doors
  • 23:00 : Merit Awards ceremony
  • 23:30 : Guest DJ's sets

See you there !

The Brussels Motor Show is putting an emphasis on “selfies” this year

Eventattitude will offer visitors the opportunity to enjoy a “PopSelfie” experience, its brand new concept launched a few weeks ago, at the 93rd Brussels Motor Show, from Thursday 15 to Sunday 25 January 2015 at Brussels Expo.

What is a “PopSelfie”?

This is a fun and interactive experience that offers visitors to an event the chance to take a photographic self-portrait, or “selfie” with their smartphone - via a web app¹ - and to print it free of charge via a booth provided for this purpose.

Three PopSelfie Zones will be rolled out at the Heysel exhibition halls

Eventattitude will set up its “PopSelfie Zones” in three of the Heysel halls at the Motor Show (Halls 1, 4 and 5)². Touring, Europcar and bpost are the partners for the campaign. They will each have an area in their own colours and will offer visitors the opportunity to take their selfie in front of one of the backgrounds installed, or in front of the car of their choice. The web app (bms.popselfie.eu) will also offer users the opportunity to enhance their picture by adding a filter. It will then give them a special code that will enable them to print their selfie for free in just a few seconds!

Lastly, users will be able to share their selfie in just one click thanks to prior identification via Facebook Connect3, and to repeat the action as many times as they wish. This is a simple and original process, which is expected to enable the greatest possible number of people to take part. 

The Brussels Motor Show must also appeal to young people!

In any event, this is the desire of the fair's organiser, the Belgian Automobile and Cycling Federation (FEBIAC). By partnering up with Eventattitude to organise this campaign, FEBIAC wants to lower the age of its target audience and continue to offer visitors an event open to everyone, with a varied and fun content.

The “PopSelfie Zones” will also provide FEBIAC with an excellent opportunity to enhance its commercial offering for potential sponsors. In fact, these areas will enable brands to benefit from unparalleled visibility during the show.

¹ A web application is an application that is available and can be handled thanks to a web browser. It consequently does not require any downloading. ² A fourth “PopSelfie Zone” will be set up with the support of Moniteur Automobile/AutoGids as part of the “Dream Cars” exhibition, which will open its doors between 23 and 25 January ³ Facebook Connect is an external social networking module for websites to enable visitors to use their Facebook account in order to identify themselves on the website that they are visiting.

Eventattitude launches The PopSelfie X-Mas Tree !

The year reaches its end and each one of us is now preparing to celebrate Christmas! At Eventattitude, We took the chance to design and develop an unusual tree: a Christmas tree selfies!
The PopSelfie X - Mas Tree is based on the PopSelfie concept that we have developed for the past few months... The idea is quite simple: you just have to take a selfie through our web app, and it will be printed on a sticker form thanks to the booth. Then you simply need to post it on our Christmas tree!
This collaborative tree is filling up with selfies over time, due to the numerous visits to our office... so don't wait and come visit us before 15/1 in order to test our last experience !

Wanna be part of it ?  We're waiting for you !